Privacy Policy

Last Updated: July 16, 2026

1. Data Controller

APPYAPP MCHJ (LLC), a company registered in Namangan, Uzbekistan, is the data controller for the personal data collected through our games and services. You can contact us at maxdev@appyapp.org.

2. Data We Collect

APPYAPP does not collect personal data directly. However, the following data may be collected automatically by integrated third-party SDKs:

• Google account information (email, display name) - received via Google Sign-In, used solely for authentication purposes
• Device information (device model, operating system, language) - collected automatically by third-party SDKs
• Advertising identifiers (GAID on Android, IDFA on iOS, Amazon Fire Advertising ID on Fire OS devices) - used by ad networks, ad mediation platforms, and mobile measurement partners for ad serving and attribution
• Attribution data - collected by our mobile measurement partner (MMP) Tenjin for install and campaign tracking
• Usage and gameplay analytics data (session duration, levels completed, in-game events) - collected via AppMetrica and Firebase Analytics
• Crash data - collected via AppMetrica and Firebase Crashlytics to improve app stability
• IP address - collected by third-party SDKs in the course of network communication
• Amazon User ID and subscription receipt identifiers - received through Amazon In-App Purchasing, stored on the device, and sent to Amazon's Receipt Verification Service only to verify or restore subscription access
• Purchase history - processed via Google Play Billing, Apple StoreKit, or Amazon In-App Purchasing, depending on the store the app was installed from

3. Third-Party Services

Our games use the following third-party services that may collect data independently. Each service operates under its own privacy policy:

• AppLovin (MAX mediation) - ad mediation platform that manages ads from multiple networks - Privacy Policy
• CAS (CleverAdsSolutions) - ad mediation platform - Privacy Policy
• Google AdMob - advertising (served via mediation) - Privacy Policy
• Amazon Publisher Services (Amazon Ads) - advertising in apps distributed through the Amazon Appstore - Privacy Policy
• AppMetrica (Yandex) - analytics and crash reporting - Privacy Policy
• Tenjin - mobile measurement and attribution tracking - Privacy Policy
• Firebase (Analytics, Crashlytics, Cloud Messaging) - analytics, crash reporting, and push notifications - Privacy Policy
• Google Sign-In - authentication - Privacy Policy
• Google Play Billing - in-app purchases on Android - Privacy Policy
• Apple StoreKit - in-app purchases on iOS - Privacy Policy
• Amazon In-App Purchasing - in-app purchases on Amazon Fire devices - Privacy Notice

Additional ad networks (such as Unity Ads, IronSource, Meta Audience Network, and others) may serve ads through the AppLovin MAX and CAS mediation platforms. These networks have their own privacy policies governing their data collection practices.

4. How We Use Your Data

We use collected data to:

• Improve our games and user experience
• Analyze gameplay patterns and app performance
• Serve advertisements through ad mediation
• Process in-app purchases
• Authenticate users via Google Sign-In
• Track app install attribution and marketing campaign performance
• Send push notifications via Firebase Cloud Messaging
• Monitor and resolve crashes and technical issues

We do not sell your personal data to third parties.

5. Advertising

Our games display ads served through ad mediation platforms, specifically AppLovin MAX and CAS (CleverAdsSolutions). These mediation platforms connect to multiple ad networks - including Google AdMob, Unity Ads, IronSource, Meta Audience Network, and others - to serve ads within our games. In games distributed through the Amazon Appstore, ads are served via Amazon Publisher Services (APS) and connected ad networks.

Ad mediation platforms and ad networks may collect device information, advertising identifiers (GAID, IDFA, or Fire Advertising ID), and usage data to serve personalized or contextual advertisements. You can opt out of personalized advertising through your device settings:

• iOS: Settings > Privacy > Advertising
• Android: Settings > Google > Ads
• Amazon Fire devices: Settings > Security & Privacy > Advertising ID (turn off Interest-Based Ads)

6. Analytics and Attribution

We use AppMetrica and Firebase Analytics to understand how players interact with our games, including session data, level completion, in-game events, and crash reports. We also use Tenjin as our mobile measurement partner (MMP) to track app install attribution and measure the effectiveness of marketing campaigns. These services collect data as described in their respective privacy policies linked above.

7. Children's Privacy (COPPA)

Our games and services are not child-directed and are not directed at children under 13 years of age. We do not knowingly collect personal data from children under 13. If you believe we have inadvertently collected data from a child under 13, please contact us immediately at maxdev@appyapp.org and we will take steps to delete the information.

8. Cookies

We use cookies and similar tracking technologies for analytics purposes. These help us understand how users interact with our website and services.

9. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes described in this policy, or as required by law.

10. International Transfers

Your data may be transferred to and processed on servers located in the European Union and/or the United States. We take appropriate measures to ensure your data is protected in accordance with this privacy policy.

11. Your Rights

Under GDPR (EU/EEA residents): You have the right to access, rectify, erase, restrict processing of, and port your personal data. You may also object to processing and withdraw consent at any time. To exercise these rights, contact us at maxdev@appyapp.org.

Under CCPA (California residents): You have the right to know what personal information is collected, request deletion of your personal information, and opt out of the sale of personal information. We do not sell personal information. To exercise these rights, contact us at maxdev@appyapp.org.

All users have the right to:

• Access the personal data we hold about you
• Request deletion of your personal data
• Request correction of inaccurate data
• Request data portability
• Opt out of personalized advertising via device settings

12. Data Deletion

You can request deletion of your personal data at any time. Please visit our Data Deletion page for instructions on how to submit a deletion request.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. Your continued use of our games and services after any changes constitutes acceptance of the updated policy.

14. Contact Us

If you have any questions about this Privacy Policy, please contact us at maxdev@appyapp.org.