Privacy Policy

Last updated: August 2026

1. Data Controller

«APPYAPP» MCHJ (APPYAPP LLC), registered at 3 Amir Temur St, Obihayot MFY, Namangan 160100, Uzbekistan, is the data controller for the personal data collected through our games and services. You can contact us at maxdev@appyapp.org.

For an eligible Brainy purchase processed through YooKassa, Individual Entrepreneur Maksim Sergeevich Kochergin, Taxpayer ID 664605614840, is the Russian operator of the payment and receipt data needed to perform that transaction and meet fiscal obligations.

2. Data We Collect

APPYAPP collects limited data directly when you contact support or enter an email for a purchase receipt. Other data may be collected automatically by integrated third-party SDKs:

3. Third-Party Services

Our games use the following third-party services that may collect data independently. Each service operates under its own privacy policy:

Additional ad networks (such as Unity Ads, IronSource, Meta Audience Network, and others) may serve ads through the AppLovin MAX and CAS mediation platforms. These networks have their own privacy policies governing their data collection practices.

4. How We Use Your Data

We use collected data to:

We do not sell your personal data for money. See Section 12 (Your Rights) for how US state privacy laws treat certain advertising data sharing, and how to opt out.

5. Advertising

Our games display ads served through ad mediation platforms, specifically AppLovin MAX and CAS (CleverAdsSolutions). These mediation platforms connect to multiple ad networks - including Google AdMob, Unity Ads, IronSource, Meta Audience Network, and others - to serve ads within our games. In games distributed through the Amazon Appstore, ads are served via Amazon Publisher Services (APS) and connected ad networks.

Ad mediation platforms and ad networks may collect device information, advertising identifiers (GAID, IDFA, or Fire Advertising ID), and usage data to serve personalized or contextual advertisements. You can opt out of personalized advertising through your device settings:

6. Analytics and Attribution

We use AppMetrica and Firebase Analytics to understand how players interact with our games, including session data, level completion, in-game events, and crash reports. We also use Tenjin and Adjust (games distributed through the Amazon Appstore) as our mobile measurement partners (MMPs) to track app install attribution and measure the effectiveness of marketing campaigns. Food Story additionally integrates the TikTok Business SDK to report marketing attribution events for TikTok ad campaigns. These services collect data as described in their respective privacy policies linked above.

7. Children's Privacy (COPPA)

Our games and services are not child-directed and are not directed at children under 13 years of age. We do not knowingly collect personal data from children under 13. If you believe we have inadvertently collected data from a child under 13, please contact us immediately at maxdev@appyapp.org and we will take steps to delete the information.

8. Cookies

We use cookies and similar tracking technologies for analytics purposes. These help us understand how users interact with our website and services.

9. Data Retention

We retain different categories of data for different periods, based on the purpose of collection:

Where a category is not listed above, we retain the data only for as long as necessary to fulfill the purposes described in this policy, or as required by law.

10. International Transfers

Your data may be transferred to and processed on servers located in the European Union and/or the United States. We take appropriate measures to ensure your data is protected in accordance with this privacy policy.

11. Legal Bases for Processing (GDPR Art. 6)

Where the GDPR applies, we and our partners rely on the following legal bases to process personal data:

You can withdraw consent at any time through your device's ad-tracking settings; this does not affect the lawfulness of processing carried out before withdrawal.

12. Your Rights

Under GDPR (EU/EEA residents): You have the right to access, rectify, erase, restrict processing of, and port your personal data. You may also object to processing and withdraw consent at any time. To exercise these rights, contact us at maxdev@appyapp.org.

Under CCPA (California residents): You have the right to know what personal information is collected, request deletion of your personal information, and opt out of the sale of personal information. To exercise these rights, contact us at maxdev@appyapp.org.

US State Privacy Rights (Do Not Sell or Share My Personal Information): Residents of California, Virginia, Colorado, Connecticut, Utah, and other US states with comprehensive privacy laws have the right to opt out of the "sale" or "sharing" of personal information, including for cross-context behavioral (personalized) advertising. We do not sell personal information for money; however, sharing device and advertising identifiers with ad networks and ad mediation platforms to serve personalized ads may be treated as a "sale" or "sharing" under some of these laws. You can opt out at any time by:

All users have the right to:

13. Data Deletion

You can request deletion of your personal data at any time. Please visit our Data Deletion page for instructions. Financial and fiscal records that must be retained by law are restricted and retained only for the applicable legal period.

14. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. Your continued use of our games and services after any changes constitutes acceptance of the updated policy.

15. Contact Us

If you have any questions about this Privacy Policy, please contact us at maxdev@appyapp.org.